ainslie + ainslie X Hound

Modern life has disrupted our natural body clocks, affecting sleep and recovery for many. To tackle this, Ben and Georgie Ainslie created NIGHT POWDER—a premium supplement blending elite sports science with everyday needs. While already recognised as the official supplier to performance sailing teams, ainslie + ainslie needed to expand their audience and optimise their paid media campaigns to drive consistent customer subscriptions at sustainable costs.

We collaborated with Georgie and the ainslie + ainslie team to implement a twelve month test-and-learn framework. This approach focused on rapidly testing creative concepts and audience segments to identify the most effective combinations. Weekly insights and performance data were shared with the creative and design teams, enabling agile iteration and optimisation. Once validated, the top-performing ads were integrated into a core campaign structure designed to deliver consistent new customer acquisition at optimal costs.

Our test-and-learn approach refined ainslie + ainslie’s paid media strategy, driving measurable improvements in creative performance and audience targeting. The campaign’s provided a scalable foundation for ongoing customer acquisition while maintaining sustainable costs. This collaborative effort positioned ainslie + ainslie as the go-to supplement for those looking to “sleep like an athlete and wake up different.”