Compass Box Whiskey

Compass Box Whisky, known for their innovative approach to whisky-making, is on a mission to make the world of whisky more inclusive and adventurous. Recently named the 5th most admired whisky globally, their next step was to elevate brand awareness and drive rate of sale across key international markets, including the U.S. and Europe. The goal was to connect with whisky enthusiasts and the “whisky curious,” positioning Compass Box as a leader in both creativity and quality.

Partnering with the Compass Box team, we designed a large-scale, high-impact campaign to expand their global reach. By showcasing the core range, we targeted whisky enthusiasts with bold creative assets across digital channels. To drive engagement, we delivered educational recipe content, aspirational lifestyle imagery, and PR-led social proof to warm audiences. This strategic mix of content fostered trust and encouraged deeper brand connection. The campaign was tailored to resonate across diverse cultural markets, ensuring relevance and impact at every touchpoint.

Our efforts significantly elevated Compass Box’s brand presence in international markets, driving meaningful engagement with new and existing audiences. The campaign successfully transformed whisky curiosity into connoisseurship, increasing both rate of sale and global recognition. Compass Box is now firmly positioned as a global leader in innovative whisky-making, inspiring a new generation of enthusiasts to “share & enjoy.”