Folc Video Marketing

Folc, an English Rosé brand dedicated to redefining premium rosé wine, sought to launch a summer campaign to capture the attention of wine enthusiasts during the peak season. Prior to partnering with Hound, Folc had limited experience with paid acquisition and needed a strategic approach to establish a strong DTC presence. The goal was to drive significant customer acquisition during the summer months while building a foundation for year-round growth.

We collaborated with Folc to design and execute a high-impact summer campaign. Starting with a deep understanding of their brand and audience, we developed a suite of high-converting digital assets tailored to attract and convert new customers. These assets included aspirational imagery, lifestyle-driven video content, and messaging that emphasised the quality and uniqueness of Folc’s English Rosé. Our paid acquisition strategy focused on leveraging Meta’s targeting capabilities to reach the right audiences at the right time, maximising engagement and driving first-time purchases.

The summer campaign was a resounding success, significantly boosting customer acquisition and establishing Folc as a standout player in the premium rosé category. The momentum from this campaign laid the groundwork for a long-term partnership, with plans to expand the strategy to drive year-round sales. Folc is now positioned to continue growing their DTC channel, ensuring their English Rosé remains a staple for wine lovers regardless of the season.