Performance People X Hound

Performance People, a podcast hosted by Georgie Ainslie, dives into the minds of high-achieving individuals across sport, business, and entertainment. The goal was to drive awareness and grow listeners and subscribers across key platforms like Apple Music, Spotify, and YouTube. Beyond acquiring new listeners, the campaign also needed to re-engage previous audiences, ensuring they stayed connected with new episodes and content while maximising overall reach.

We partnered with Performance People to design a multi-platform strategy aimed at both acquisition and retention. Leveraging short, high-impact promotional clips from the podcast, we targeted relevant audiences across digital channels, tailoring content to each platform. For YouTube, we focused on captivating visuals and teasers optimised for discovery. On Meta and other social channels, we used engaging snippets to spark curiosity and drive click-throughs. To re-engage existing listeners, we deployed retargeting campaigns promoting new episodes and behind-the-scenes content, ensuring consistent visibility and reach.

Our campaigns significantly increased awareness of the Performance People podcast, driving new subscribers and re-engaging existing listeners across platforms. The promotional clips effectively captured attention, leading to sustained growth in listenership and expanded reach. Performance People is now positioned as a must-listen podcast for audiences seeking inspiration and insight from some of the world’s most accomplished individuals, with an ever-growing, engaged community of fans.