Goodrays Ad Campaign

After experiencing periods of anxiety throughout his life, Eoin set out to explore the world of hemp, travelling through California, British Columbia and Denver to source the freshest and highest quality ingredients from sustainable sources. From there Goodrays was born. We partnered with them to help people optimise their daily routine with the highest quality CBD on the market. Welcome to the good life.

Videography

Creative Direction

Ad Campaign

Client

Goodrays

Role

Campaign Director

Key Metric

Metric text

Website

goodrays.com

The opportunity

Goodrays entered the market with a mission to help people enhance their daily routines through the highest quality CBD products. However, as a highly regulated and nuanced industry, CBD marketing presented unique challenges. Prior to working with Hound, Goodrays had struggled to effectively run paid marketing due to restrictions on ad platforms and a lack of clear strategy. The goal was to build a scalable paid marketing approach while navigating the complexities of the category.

What we did

We partnered with Eoin, Henry, and the Goodrays team to optimise their digital marketing efforts from the ground up. This involved revamping their existing setup, creating a bank of high-performing assets tailored to the unique demands of CBD advertising. By implementing iterative creative testing, we consistently lowered the cost of acquiring first-time customers. To maintain momentum, we automated audience syncing from Klaviyo to Meta, ensuring fresh, targeted audiences and improving the efficiency of customer acquisition across campaigns.

The outcome

Our approach enabled Goodrays to successfully overcome the barriers of CBD advertising for the first time. The optimised campaigns and iterative creative drove significant reductions in acquisition costs, while automation improved targeting and efficiency. Goodrays is now positioned to scale in a challenging category, helping more people discover “the good life” through premium CBD products.