Laylo X Hound

Laylo, a premium boxed wine brand, set out on a mission to transform how people buy and enjoy wine. Challenging traditional norms, they sought to make exceptional wine more accessible and sustainable through their beautifully designed boxed packaging. However, prior to partnering with Hound, their digital acquisition efforts had struggled to deliver profitable results. Laylo needed a strategic partner to help them unlock the potential of their DTC channel and convince wine lovers to embrace a new way of buying.

Together with Laylo, we crafted a comprehensive strategy to drive profitable digital acquisition. By leveraging the brand’s story and unique selling points, we developed a creative suite of highly targeted campaigns designed to educate and inspire. Our approach blended storytelling with data-driven performance, highlighting the premium quality of Laylo’s wine and the benefits of their eco-conscious format. We utilised Meta ads to target wine enthusiasts open to innovation and implemented an iterative testing process to continually refine creative and audience performance.

The partnership transformed Laylo’s DTC channel, achieving profitable customer acquisition for the first time. The campaigns not only drove sales but also built a passionate community of customers who embraced Laylo’s vision for premium boxed wine. Together, we’re redefining the category, proving that great wine can come in beautiful, sustainable boxes. Laylo is now positioned as a leader in the premium boxed wine revolution, inspiring more consumers to sip, savour, and see wine differently.