Renue The Label

Renue The Label, a female-founded business led by Lucy Watson and Olivia, set out to redefine sustainable underwear with eco-friendly fabrics that can be regenerated and renewed. While the brand embodied a strong mission, they needed a partner to grow their direct-to-consumer (DTC) presence and amplify their impact. The challenge was to build awareness, connect with ethically minded consumers, and drive sales in a competitive market—all while staying true to their values.

We collaborated closely with Lucy and the Renue team to develop a creative strategy focused on authenticity and engagement. Starting with a bank of user-generated content (UGC) styled assets, we paired these with top-of-funnel brand campaigns designed to capture attention and educate audiences on Renue’s mission. Recognising Meta’s shift to prioritising in-app audiences, we created engaging video content as a first touchpoint, generating data while building awareness. This was followed by trust-building, people-focused creative to foster aspiration and convert awareness into action.

Our partnership helped Renue The Label carve out a distinctive presence in the sustainable fashion space, driving brand awareness and customer acquisition. The authentic and engaging campaigns not only resonated with ethically minded consumers but underscored Hound’s commitment to supporting female-founded businesses that do good. Renue is now well-positioned to continue their mission of transforming the underwear industry for the better.