Shandy Shack X Hound

Following their successful permanent listing in Sainsbury’s, Shandy Shack set their sights on expanding their DTC presence to complement their retail success. The challenge was to build brand awareness and generate excitement among both new and existing customers, while driving profitable online growth. With a mission to bring shandy to the masses, Shandy Shack needed to establish trust and stand out in a competitive market.

We collaborated with the Shandy Shack team to create a versatile bank of content, blending aspirational can-pour visuals with lifestyle settings that resonated with their target audience. These assets were optimised for new ad formats to maximise engagement and product consideration. A key PR moment—an appearance on This Morning—was leveraged across paid campaigns, reinforcing trust and social proof. By combining these efforts with strategic paid campaigns, we successfully lowered the cost of acquiring first-time customers and broadened the brand’s reach.

Shandy Shack’s DTC channel has grown significantly, complementing their national retail availability. The blend of engaging content, strategic campaigns, and PR amplification not only expanded their audience but also strengthened brand affinity. Now delivering smiles and a taste of the British countryside across the UK, Shandy Shack continues its mission of making shandy the drink of choice for a new generation.