Real Video Marketing

The REAL Drinks Co. identified a gap in the market for non-alcoholic sparkling beverages, creating a sparkling drink with the complexity and sophistication of fine wine. While they had established strong retail distribution, their DTC (direct to consumer efforts) needed optimisation to drive mass reach and sustainable customer acquisition. The goal was to expand their audience while maintaining profitability and building long-term customer loyalty.

We collaborated with The REAL Drinks Co. team to implement a structured campaign designed to drive high volumes of first-time customers at a sustainable cost. By refining their DTC strategy and retail marketing efforts, we ensured alignment between digital acquisition and offline brand visibility. Post-acquisition, we introduced a tailored nurture series, combining regular email communication with tactical campaigns to strengthen brand affinity, encourage repeat purchases, and increase customer lifetime value.

Our approach successfully expanded The REAL Drinks Co.’s DTC presence while maintaining sustainable acquisition costs. The nurture series proved instrumental in building brand loyalty and driving repeat purchases, significantly improving customer lifetime value. The REAL Drinks Co. now offers its audience a sparkling moment of indulgence, carving out a distinct space in the non-alcoholic beverage market.