Tom Dixon Video Marketing

Tom Dixon, a renowned global design brand known for its innovative lighting and homewares, sought to grow its eCommerce revenue, which currently represents a small percentage of overall sales. The ambitious goal was to double eCommerce revenue within 12 months while managing campaigns across the UK, Europe, and the U.S. The challenge was to engage their established customer base while also appealing to the next generation of Tom Dixon fans, showcasing the brand’s evolution through products like their new portable lamps.

We developed a comprehensive digital strategy to expand Tom Dixon’s global eCommerce footprint. Campaigns were tailored for each region, leveraging the brand’s iconic design heritage to engage existing customers while introducing new audiences to the next generation of products. Tactical promotions around innovative launches, such as the portable lamps, were at the core of our approach. These were supported by aspirational lifestyle content and targeted digital ads on Meta, Google, and other platforms. To maximise reach and impact, we integrated retargeting to re-engage lapsed customers and dynamic creative testing to refine messaging for younger, design-savvy audiences.

Our global campaigns have positioned Tom Dixon to achieve their goal of doubling eCommerce revenue within 12 months. The tactical promotions and targeted outreach have successfully re-engaged loyal customers while attracting a new wave of Tom Dixon fans. By blending heritage with innovation, the brand is poised to expand its digital presence, ensuring Tom Dixon’s designs continue to captivate audiences worldwide, both in-store and online.