Unilever Professional

Unilever Professional embarked on a flagship global project to digitise the traditionally offline B2B sales landscape in Asia. Following the Covid crisis, the cleaning and hygiene industry had rapidly grown into a £500M sector, presenting a significant opportunity for Unilever to lead the charge. However, prior to working with Hound, all sales were conducted offline, and there was no DTC infrastructure in place. The goal was to create a scalable eCommerce solution to revolutionise the industry across key markets like India and the Philippines.

Collaborating closely with Unilever’s teams in India and the Philippines, we built a robust lead generation engine designed to educate potential B2B customers on the benefits of Unilever Professional products. Through targeted campaigns tailored to local market needs, we drove qualified leads directly to sales teams, streamlining the offline-to-online transition. Using HubSpot, we automated the lead management process, enabling real-time nurturing and closing. Additionally, we implemented replenishment email series to encourage repeat purchases, creating a sustainable revenue stream.

Our efforts transformed Unilever Professional’s presence in Asia, taking them from zero DTC capability to a fully operational eCommerce ecosystem. The campaigns successfully reached and educated new B2B customers across multiple markets, driving consistent lead generation and sales team efficiency. This flagship project not only positioned Unilever as a leader in the rapidly growing sector but also set the standard for digitising B2B sales globally.